Retail ERP Architecture for Connecting Shopify, CRM, and Fulfillment Workflow
Designing a reliable retail ERP architecture requires more than connecting Shopify to Odoo. It demands a practical integration strategy across eCommerce, CRM, inventory, fulfillment, finance, and customer operations. This guide explains how to structure Odoo integration architecture, evaluate API versus middleware options, govern data flows, and build scalable synchronization between Shopify, CRM platforms, and fulfillment workflows.